In that climate, companies are finding that the benefits of sponsorship outweigh the risks of staying away, giving them a chance to make a statement in support of diversity and use it to help recruit and retain top talent who want to work for a business that supports LGBT rights. The parade is followed by a spectacular festival of art, food, drinks, performance. The parade celebrates everyone, no matter who they are or who they love as folks on floats and in the streets dance their way to Washington Square. SALT LAKE CITY - In between muscular men in speedos gyrating to thumping dance music and drag queens decked out in formal gowns, Salt Lake City’s gay pride parade also featured a few, more conventional participants: Some of America’s most well-known companies.įrom Starbucks to eBay to Macy’s, the increasing visibility of corporations at the parade in Utah and at others across the country in recent years comes as same-sex marriage bans fall in the courts and polls show greater public acceptance of gay marriage. The peak of Utah Pride hits downtown Salt Lake on the first Sunday in June each year. Corporations have increased visibility this summer at gay pride parades around the country as same-sex marriage bans fall in the courts and polls show greater public acceptance of gay marriage. In this June 8, 2014, photo, workers carry a Macy’s banner during the gay pride parade, in Salt Lake City.
